Apple Accelerates to Make Siri More ‘Agentic’

Apple Accelerates to Make Siri More ‘Agentic’

Apple could evolve its Siri assistant towards functioning as an AI agent, capable of carrying out tasks over time. According to Bloomberg journalist Mark Gurman, CEO John Ternus is pressuring Craig Federighi, the company’s head of AI, to accelerate this project and propose an agent capable of competing with OpenAI’s Dots and Meta’s Muse.

Craig Federighi has already delivered a functional version of Siri equipped with AI, on a very tight schedule. However, at Apple, there are no illusions: the company does not believe it is at the level of its competitors.

Two major improvements are expected in the coming months. The first will give the assistant precise control over Apple’s native apps, allowing it, for example, to rotate and crop images in Photos or organize tabs in Safari. These features should arrive with iOS 27.3.

The most significant change concerns the integration of third-party apps. It would arrive later, in the spring, according to Mark Gurman. Siri could then place an order via Grubhub or book a dinner at a restaurant via OpenTable, for instance.

Tasks That Last

This would only be the beginning. Apple is also expected to push Siri towards more agentic behavior, with functions capable of executing continuous tasks rather than just one-off actions. An AI agent is a program that autonomously chains together several actions to achieve a goal.

Mark Gurman describes this direction as follows: “Dots, Muse, and Grok can follow goals, determine what needs to happen next, and pursue those goals without the user initiating each step.” According to him, Apple wants to go down this path, and he believes the company could make Siri more akin to an agent as early as next year.

He adds that Apple doesn’t have much choice, given current consumer and market expectations.

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