The NDD Camp Rennes will be held on Friday, November 20, 2026, from 9 a.m. to 6 p.m., at Carré des Alliés, 1 rue de l’Alma, in Rennes. Reserved for domain name and cybersecurity professionals, the event is limited to 100 participants, and registrations are still open. Abondance is a partner, and Victor Lerat, SEO consultant and expert, will speak twice.
Since 2015, NDD Camp has brought together domain name professionals in Paris and Strasbourg. Since last year, it has also been held in Rennes, featuring .BZH, Brittany’s internet extension. In SEO, the domain name mainly comes into play when creating a site or during a migration. At NDD Camp, it is the focus of the entire day, with the participation of registries, lawyers, and cybersecurity experts.
Geographic Extensions: The 10:00 a.m. Roundtable
Many wonder if an extension like .paris or .bzh helps rank better on Google. According to Victor Lerat, Google treats them like generic extensions, so their value lies more in branding and local anchoring. The four French extensions accounted for 38,191 domain names in June 2026, according to a previous article by Abondance.
The roundtable will be moderated by David Lesvenan, president of the .BZH association, with Matthieu Crédou (Guia), Ronan Yhuel, Clément Pessaux (The Black Room), and Victor Lerat. Three topics are on the agenda: the potential of a geographic extension for a territory, using .BZH as an example; a video conference exchange with participants from the gTLD Vienna Group meeting; and choosing an extension for an online store.
SEO and GEO: The 3:15 p.m. Roundtable
In the afternoon, Régis Stéphant (SEO Hackers) will moderate the roundtable “SEO and GEO: What Really Changes,” featuring Anne-Sophie Fouquereau (Agence Passedevant), Gwenneg Marié (Hellowork), Eric Doyen (ID Interactive), and Victor Lerat. GEO, for Generative Engine Optimization, refers to practices aimed at being cited by AI-generated answers. The speakers will address how to be cited by AIs, how LLMs, or large language models, treat domain names, and the consequences of the arrival of AI Overviews in France.
AI Overviews, these AI-generated summaries displayed by Google, arrived in France on July 22. On the most exposed French sites, an Ahrefs study measured a 23.1% drop in CTR, or click-through rate, over nine days.
Other Themes of the Day
The roundtables run in parallel in two rooms. Discussions will also cover the new ICANN round, the fight against cybersquatting, domain name security, buying and selling domain names, and the link between hosting and the environment. Details are in the official program of NDD Camp.
Registrations are made in the dedicated tab of the NDD Camp app. The event takes place on Friday, November 20, 2026, from 9 a.m. to 6 p.m., at Carré des Alliés, in Rennes.
