Sedestral has opened an MCP server that allows AI assistants like Claude or ChatGPT to trigger tasks performed by its agents, not just read data. The Model Context Protocol, or MCP, is an open standard, launched in late 2024 by Anthropic, that defines how an AI connects to software and uses its functions. Its promise: to move from recommendation to action without leaving the conversation.
Until now, most SEO tools connected to this connector were limited to providing data, whether rankings, search volumes, backlinks, or crawl statistics. The assistant would read these figures and make an assessment, then the SEO specialist had to take over to correct the page or re-initiate indexing. With Sedestral’s server, the AI can also activate the platform’s agents.
Tasks Assigned to Agents Directly from the Conversation
The server provides access, from within the chat, to the major projects covered by Sedestral’s agents. The assistant can ask the Alya agent to propose topics, build an editorial calendar, or write a blog post, based on the site’s settings, such as tone, internal links, and calls to action. The Rémi agent can optimize a page, and the Maya agent’s netlinking analysis can be consulted without leaving the assistant. The server also allows launching an audit, tracking indexing, submitting pages, or checking the brand’s presence in ChatGPT, Gemini, or Perplexity answers.
Sedestral cites an example of use, already practiced by one of its clients who manages the tool from Claude. A request such as ‘Which pages lost clicks this month? Optimize the top three’ leads the AI to query Search Console data provided by Sedestral, then assign the relevant pages to the optimization agent. The revised versions are then ready for review. Following the same logic, a request for scheduled publication is passed to the writing agent, and the article is then scheduled on the CMS for the specified date. The assistant retains the context of the exchange and can chain multiple agents within a single request.
A Built-in Chat and a Single Connection for Agencies
Not all users want to connect their own assistant. Sedestral has therefore integrated an AI chat into its dashboard, providing access to the same agents in the same conversational mode. No installation or configuration is required, and this interface can serve as a first step before moving to Claude or ChatGPT.
For agencies, the server offers a single connection covering all client sites managed in Sedestral. A consultant can switch from one client to another within the same conversation, or launch an indexing check on multiple accounts simultaneously. Each team member connects with their own account and only sees the clients they have access to in the dashboard. The Sedestral agency offer thus extends to the conversation.
Safeguards on Actions
Setup is done from Claude, in its web, Desktop, or Code version, or from the Cursor editor, via an OAuth connection: the user adds Sedestral as a connector, then authorizes access in a dedicated window. For scripts and internal automations, an API key provides the same access to the agents.
Allowing an AI to publish on a site raises the question of control. Sedestral indicates that each connection can be revoked at any time from the dashboard. Actions that modify or publish content are flagged as such to the assistant, which can request confirmation before acting, while simple consultation remains fluid. Finally, the plan’s quotas apply as in the dashboard, regardless of the entry point used.
