Daniel Roch is taking over the book “Réussir son référencement web”, the 12th edition of which has been available in digital format since November 5, 2026. Originally co-written with Olivier Andrieu, this work is a classic in organic search engine optimization, and its new author presents the main updates in an interview with the Abondance website.
- Daniel Roch reprend le livre « Réussir son référencement web » d’Olivier Andrieu pour sa 12e édition.
- Il met à jour l’ouvrage après le procès Google, la fuite de documents internes et le Digital Markets Act.
- Deux nouveaux chapitres traitent de l’IA générative et de l’usage de l’IA pour le SEO.
- Les bases comme l’exploration, l’indexation et schema.org restent stables, et la version papier sort le 3 décembre 2026.
A Takeover Ensuring Continuity
Olivier Andrieu, who left the SEO field to devote himself to comics, was looking for someone to take over all his activities. While Abondance and the other sites in the network found a buyer, the books had not been taken over. Daniel Roch has been working with him since 2011, when he started writing for Abondance. An author of books published by Eyrolles and a writer for the Réacteur newsletter, he accepted this takeover out of respect for the work done by Olivier Andrieu, for the love of writing, and because the book, which has trained many SEO professionals, “would have been extremely unfortunate” to see it fall into oblivion.
The book, which many professionals nickname “the Bible of organic SEO”, has been read by thousands of people since its first version. Daniel Roch describes it as “both an honor, a pleasure, and a small source of stress”.
Significant Changes Since the 11th Edition
The 11th edition, published in 2022, actually corresponded to the 2021-2022 period. According to Daniel Roch, the last four years have been marked by the Google trial, which revealed certain elements of how the search engine works, by the leak of its internal documents, as well as by the Digital Markets Act, which changed many points, particularly regarding local SEO. The rise of AI, whether generative or integrated into traditional search engines, is also among these developments.
This edition retains the basic structure, while updating what is no longer accurate or needs to be nuanced. Some parts have been shortened, others enriched, particularly on popularity, Google Discover, user experience, NavBoost and Twiddlers. Two new chapters are dedicated to AI: the first covers how generative AI works and how to get indexed in it, the second on using AI for SEO, including MCP, skills and shared memory. Daniel Roch also emphasizes that “to do GEO, you need to know how to do SEO”. Chapter 12, dedicated to expertise and named entities, is among the topics he considers most important.
Stable Fundamentals and a Broader Readership
Despite these developments, Daniel Roch believes that several basics remain stable, such as crawling and indexing, search personalization, meeting user needs, or schema.org markup. The book is aimed at beginners as well as experienced professionals, project managers, website editors or marketing managers. For a beginner, he advises reading the first two chapters carefully, while specialists can focus on chapter 12.
For the future, he describes an SEO field that is expanding towards marketing, user experience and accessibility. “We therefore need to be SEO specialists, communicators and ergonomists at the same time,” he states. The book is 759 pages long. The digital version (ePub and PDF) is offered at €29.99, and the print version, priced at €43, is available for pre-order, with a release scheduled for December 3, 2026.
