The Italian real estate portal Immobiliare.it has designed, using the ElevenAgents platform from ElevenLabs, a network of conversational agents that respond to buyers and sellers and help real estate agents manage both sides simultaneously. Starting from a single agent on listings, the project evolved into a system of multiple coordinated agents.
- Immobiliare.it a conçu un réseau d’agents conversationnels avec la plateforme ElevenAgents d’ElevenLabs.
- Le premier agent répond en continu sur chaque annonce et collecte les informations des prospects.
- Des sous-agents spécialisés travaillent ensemble pour offrir une seule conversation fluide.
- L’entreprise vise la certification AIUC-1 tout en améliorant en continu ses agents.
Founded in 2005, the company is Italy’s largest real estate platform and is part of a group present in Spain, Greece, Slovenia, Croatia, Serbia, Luxembourg, and Cyprus. In Italy, the platform lists over 1.2 million properties, attracts over 50 million monthly visits to its website and app, and has over 31,000 real estate agents and developers among its users.
The group identified an opportunity to improve interactions on its marketplace through conversational AI. Buyers need quick answers, sellers want to connect with genuinely interested people, and agents need to follow up with both parties at the same time. The goal was to build interconnected agents and sub-agents capable of holding natural conversations, while also enabling analysis of their behavior and continuous improvement of the experience.
A first agent on each listing
Immobiliare.it began with a conversational agent attached to each real estate listing. Voice quality was essential, particularly in Italian and the other languages of Southern European markets, where a naturally sounding voice can determine whether the caller stays on the line or hangs up. According to the group, ElevenAgents met these needs, with a broad catalog of natural voices featuring authentic local accents and tools for development, conversation analysis, and workflow orchestration.
Paolo Sabatinelli, Product Director at Immobiliare.it, summarizes this approach: “Building an agent is simple, but continuously optimizing it is much more complex. ElevenLabs gives you all the possible tools for both phases.” He adds: “With ElevenAgents, you don’t need to be an experienced developer.”
The first agent was deployed on listings. It responds around the clock, in the appropriate language, collects prospect information, and summarizes each interaction so real estate agents can gauge a contact’s interest at a glance. Over 70% of sellers accepted this system, and initial results confirmed the choice. Buyers also proved more comfortable sharing their contact details verbally than in writing, which, according to the group, produced higher-quality leads.
A network of coordinated agents
The platform then became the foundation for a network of interconnected agents. The initial inbound lead qualification agent served as the starting point, with each new agent handling a different part of the marketplace: an inbound agent for private sellers, an outbound agent aimed at improving listing quality, a voice and chat customer service, and a conversational search to explore listings more easily.
Sabatinelli specifies that “ElevenLabs is API-driven, so every feature can be integrated with another platform, our database, or any other tool we want. This results in significant usage and adoption within our team.”
The group adopted an architecture based on sub-agents, meaning small, specialized agents, each responsible for a specific task. Coordinated behind the scenes, they allow the user to have just one fluid conversation. According to Immobiliare.it, this organization, combined with detailed transcription of interactions, has enabled the team to iterate faster than before. Sabatinelli emphasizes: “A large part of the innovation lies in the orchestration: deciding how the agents work together, keeping their behavior predictable, and improving the overall experience.”
A managed deployment
As these systems grew, responsible deployment became as important as technical capabilities. Immobiliare.it aimed for AIUC-1 certification, an emerging certification standard covering the safety, security, and reliability of conversational agents. According to the group, ElevenAgents has built-in safeguards and platform controls that cover the majority of this standard, allowing it to move quickly while remaining cautious.
Immobiliare.it thus indicates it is evolving from individual conversational assistants to a coordinated system of interconnected agents, while developing its expertise to orchestrate, evaluate, and continuously improve its agents across its entire marketplace.
