ElevenLabs announces ElevenAgents Campaign Manager, a tool for teams running outbound calling campaigns in sales, retention, patient follow-up, collections, customer service, and recruitment. Simply provide contacts and a goal, such as a qualified lead or a confirmed appointment, and the tool runs the campaign to achieve that outcome, following up with each contact over time and maintaining context from one interaction to the next.
- ElevenLabs lance Campaign Manager, qui mène des campagnes d’appels sortants vers un objectif précis.
- L’agent rappelle les contacts dans des plages horaires définies et s’arrête dès que l’objectif est atteint.
- Des tableaux de suivi et des contrôles intégrés garantissent la conformité, avec des journaux détaillés pour chaque action.
- L’outil fonctionne par appels et messages WhatsApp, tandis que l’email et le SMS arriveront bientôt.
Reaching and Converting More Contacts
With Campaign Manager, the agent calls contacts during defined time windows and picks up the context from previous interactions. Depending on whether the call connects or goes to voicemail, it can call back later, schedule the time slot requested by the person, or move to another number or person associated with the account. Once the goal is reached, or when a customer requests no further contact, it stops calling.
The publisher gives the example of a telecom operator running a renewal campaign. One Tuesday afternoon, the agent calls a subscriber, gets no answer, and schedules a new attempt within the permitted calling window. On the second call, a woman answers and says her daughter manages the family plan. The agent verifies that the daughter is on the account, contacts her, and guides her through the renewal.
According to ElevenLabs, Campaign Manager has been beta-tested with clients in insurance, banking, e-commerce, and other sectors, in real outbound campaigns. An insurer uses it to process its entire daily lead list, with the agent following up on contacts it couldn’t reach. A European bank contacts potential customers likely interested in its new credit card program, qualifies their interest, and then passes the files to relationship managers with the necessary context to close the sale.
Jeremy O’Sullivan, Chief Technology Officer (CTO) of The AA Ireland, states: “We used to process 50 to 60% of our leads on a typical day. With ElevenAgents Campaign Manager, we process 100%, and the voicemail detection is significantly better than our previous system.”
Tracking the Progress of Each Campaign
Analytics tools allow a sales manager to see which leads are qualified, which are being processed, and which require a salesperson’s intervention that same day. A retention manager, on the other hand, can see which customers have renewed, who is still being processed, and who has requested a callback.
Each campaign displays a unique funnel, from contact entry to outcome. For each contact, a timeline of decisions shows the actions taken by the agent and the reasons for those choices. Situations the system should not decide on its own are placed in a “to be handled” queue, with the call context. All data can be exported in CSV format.
Tools to Maintain Control
Outbound campaigns are often subject to rules on who to contact, times, call frequency, and information to provide. Campaign Manager includes several control tools: calling windows defined per campaign, attempt limits with a separate cap for callbacks, do-not-call lists per campaign, immediate updates when a contact requests no further solicitation, and mandatory disclosures placed at the start of the agent’s speech or in its prompt. Each attempt, callback, and redirection is logged in the contact’s file, and settings can be changed without technical team intervention.
The tool also works with the safeguards already available in ElevenAgents, which check each response in real time, as well as with AI agent detection for calls that connect to another automated system. Sensitive information can be masked in transcripts and recordings.
Campaign Manager uses the agents and phone numbers already configured in ElevenAgents. Contacts can be imported via CSV file or sent via API from existing systems. Currently, the tool works via phone calls, WhatsApp voice calls, and WhatsApp messages. Email and SMS channels are announced as coming soon.
